Services Offered: 
Strategy:
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Strategy assessment and recommendations:
- Assess market, identify opportunities
- Conduct competitive scenario planning
- Develop and execute custom market research
- Establish Customer/Medical Advisory Board
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Business Development:
- Generate target criteria (market, financial, solution, technology, etc.)
- Identify potential targets and map against criteria
- Screen targets
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Facilitate due diligence
Marketing:
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Marketing Organizational Review/Recommendations:
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Evaluate marketing structure, key personnel, cross-functional linkages, and operating mechanisms
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Product Marketing:
- Product/project definition
- Key program analysis
- Product Definition process assessment/recommendations
- Product-market segmentation analysis/recommendations
- Market, competitive and/or customer Needs assessment
- Product/Portfolio/Business positioning review/recommendations
- Buying group needs analysis and recommendations
- Identify, review and distill secondary market research for new product definition, positioning and marketing communications
- Structure and conduct primary customer/market research. Methodologies tailored to questions at hand.
- Program/Product Marcom Campaign Development:
- Launch campaign development
- In-market and new product marketing (awareness, demand generation, etc.), including Public Relations, collateral, events, etc.
- Channel assessment/planning:
- Evaluation of company's channel structure vs. industry
- New product line/service channel planning
- Indirect channel program development
Branding:
- Evaluation of current naming architecture, development of brand guidelines
- Landscape analysis (competitive brands, linkage to customer environment)
- Linkage to business brand and vision
- Portfolio/product naming